CHIEF EXECUTIVE OFFICER
Pete has been CEO of Royce for 36 years. He is one of the most experienced communications professionals in the country. He continues to love what he does and is committed to go on forever. He attributes Royce’s ongoing success to continually reinventing itself in response to massive changes in the world of high level communications. He says what makes Royce special and different is its focus on building very close personal relationships with its clients, only working for clients where there is mutual respect. Staff longevity is another key factor in making Royce what it is. People stay with Royce because they see it is a special place. He says the Royce team work hard but they have a lot of fun and enjoy professional fulfilment along the way.
The more things change, the more they stay the same. Trust and credibility are hard earned and easily lost. The businesses that build trust with their customers and stakeholders are those that hold true to their values, and tell their story well.