The success of our client work depends on the quality and diversity of skills of our associates. Matching skills and experience to client needs, our teams work collaboratively to achieve the best possible results.
CHIEF EXECUTIVE OFFICER
Pete has been CEO of Royce for 36 years. He is one of the most experienced communications professionals in the country. He continues to love what he does and is committed to go on forever. He attributes Royce’s ongoing success to continually reinventing itself in response to massive changes in the world of high level communications. He says what makes Royce special and different is its focus on building very close personal relationships with its clients, only working for clients where there is mutual respect. Staff longevity is another key factor in making Royce what it is. People stay with Royce because they see it is a special place. He says the Royce team work hard but they have a lot of fun and enjoy professional fulfilment along the way.
Richard enjoys working collaboratively with clients to deliver seriously good results. He likes to navigate solutions to problems, in challenging contexts or situations. He embraces transformational communication, believes in the power of purpose and ideas, and has a strong social justice and community-minded conscience. Most of all, he likes to blend methodology, insight and strategy with creativity and teamwork, to make a difference to people’s lives. He has extensive Board and advisory committee experience and is a Fellow of the PRIA.
MANAGING DIRECTOR CORPORATE
Matthew is a strong strategic thinker who thrives on meeting a client challenge. He has enjoyed an expansive career in communications, marketing and strategy development working for a range of corporate, government and not for profit organisations. As a key leader in the business he is driven by the variety of work, the people he works with and the challenges they put before us.
At Royce, Matthew has helped clients with strategy projects, issues management, transformation, stakeholder engagement, digital and consumer campaigns, government relations, mediation and investor relations among others.
He is passionate about sport and community has served on the boards of a number of not for profit organisations.
Julie is responsible for Royce’s finance, administration and the day-to-day running of a fast moving and challenging business. She is the corporate knowledge of the organisation and the backbone of our leadership team.
Simon Tolstrup | Strategy Director
What motivates me is finding solutions to complex problems. Any week solving problems for clients is a good week. I am most passionate about crises and issues projects and find this work fascinating. You find out a lot about organisations by the way they respond to pressure and uncertainty. At Royce Comm, the team runs lean but strong. Everyone here has a distinct set of skills and the confidence to implement them.
Simon Westaway | Strategy Director
One of the great things about working within the professional team at Royce Comm is our consistent focus on the ‘we’ - and not the ‘I’ - when it comes to best supporting our clients and each other. Our focus on the ‘we’ means we always, through collaboration, tap into the right people with the right knowledge and contemporary skills across the Royce Comm team. This enables us as a boutique firm to genuinely give our clients the very best strategic advice, support and outputs for their best ‘advantage’.
Nicolette Roberts | Strategy Manager
I am a creative and strategic communications professional who is passionate about using storytelling to bring complex ideas, campaigns and concepts that inform, influence and engage to life. Royce Comm is a dynamic communications consultancy working with some of Australia’s largest brands. From branding, communication strategies, media relations, issues management and digital and social marketing, I’m committed to making big contributions at Royce Comm - and seeing big results. As well as being a self-diagnosed media junkie, I am a published writer, proficient copywriter, producer and ‘sometimes’ designer.
Alexander Baranikow | Strategy Manager
Strategically shaping and expressing our client’s identity through communications to achieve outstanding outcomes is what makes being a part of Royce Comm so exciting. Coming to consulting from the political arena, I’m in my element when providing both advice and action in government relations, crisis management, stakeholder engagement and everything in between. The partnerships we form with our clients allows Royce to build profiles, protect and improve hard-earned reputations, create impactful relationships with stakeholders, and navigate through crises. Our chemistry and highly-tested processes are the key ingredients to delivering first-class results to those we work with.
Hannah Crosby | Strategist
Getting to solve interesting problems in creative ways is the best part of my job. It’s really rewarding to see an idea come to life from an initial brief right through to activation. I’m particularly passionate about brand identity; I love helping brands express their personality through design and words. As the newest member of the Royce Comm team, everyone made me feel right at home from day one. The team is really supportive and will always find time to help.
Denise Serpanchy | Executive Assistant to MD
The most rewarding part of my job is working with the team to help them present exceptional work in an office environment that is organised. The team at Royce Comm are hard workers with a great energy and enthusiasm for their work. I am most passionate about creating an inclusive and positive environment for all of the staff.
Adi Stevens | Strategist
I really enjoy creating interesting and engaging content for clients. Having begun my career as a lawyer, I find working at Royce Comm gives me an opportunity to be creative whilst building on my problem solving skills. I love working with and feeling part of the tight-knit team at Royce Comm. Working with a group of talented people is inspiring and it drives me to produce my best work. It’s the people who make Royce Comm a great place to work.
Bridget Mahon | Strategist
With a background as a Creative Director in FMCG, I am a big believer that the world doesn’t need more products or services - we need more solutions to problems. I thrive on projects that combine creative with strategy. Projects that lend themselves to communicating a client's vision from the establishment of a clear brand narrative to the execution of a holistic creative solution. The Royce Comm team boasts a diverse range of talented individuals which combine to create an environment that promotes learning, embraces individuality and encourages a collaborative team approach to solving problems and creating value for our clients.